Hello once again!  Thank you for visiting and taking time to read United Way’s ECM Blog during the busy campaign season.  There are many reasons to donate money and I think it is very important to communicate these reasons to your employees to encourage participation. 

Below are a few of the many reasons to donate.

  • United Way builds stronger communities right here in the Capital Region.  All donations are allocated to organizations located in communities where we all live and work.
  • Those in need are assisted in achieving a higher quality of life because United Way focuses on the key areas of education, income, and health.
  • Rather them simply managing existing problems, United Way works to prevent them from happening in the first place.
  • The allocation of our money is decided by trained volunteers from our communities.  You and I and our employees can volunteer to help make these important decisions.
  • Non-profit organizations that receive money are held accountable by United Way for accomplishing results.

The above reasons can be communicated in many ways, including email, company newsletter, meetings, and United Way campaign events.  For our campaign at Pioneer Bank, we are pulling information from United Way’s document called ‘Top Ten Reasons to Support United Way’ which is found on this website.  Each time we send an email to our employees, we are pulling one of the reasons from this list and adding it to the end of our message.

Please feel free to comment or ask questions and I hope your campaign is a big success!

Thanks for reading,

Michele

Michele Lindow
ECM of Pioneer Bank